Content Marketing Manager

Job Description

Eaton’s Lighting division is currently seeking a Content Marketing Manager to join our team. This position is based at our Peachtree City, GA. facility.


Position Overview:

 

The Content Marketing Manager is responsible for working directly with the Sr. Manager of Strategic Marketing to create a holistic and connected content experience for Eaton Lighting customers through their purchase journey. In this role you will also manage both the development of marketing content in the voice/tone for customer personas and the digital destinations where they will land. The scope of responsibility includes planning (via editorial calendars), content creation, approvals, editing, publishing/activating, repurposing, promoting, tracking, measuring and maintaining content database.

 
 

Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours.


In this function you will:

 
  • Work with Sr. Manager to develop content marketing strategy, roadmap and editorial calendars that support business strategy and marketing goals aligning with customer journey needs.
  • Manage the execution of content, from start to finish, by collaborating with freelance content creators and in-house design team.

  • Analyze and report out content performance, promote high-performing content and create content for A/B testing.

  • Evaluate competitive content.

  • Drive best practices, continuous improvement and provide recommendations for content innovation.

    

 

 

When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.         

           



We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Qualifications

Required (Basic) Qualifications:
  • Minimum five years of experience working with responsibilities noted above.

  • Minimum of three years of experience managing both projects and people within projects.

  • A Bachelor's Degree from an accredited institution.

  • Must be legally authorized to work in the United States without current or future company sponsorship.

  • No relocation assistance offered; candidate must reside within 50-mile radius of the work location. Active Duty Military Service member candidates are exempt from the geographical area limitation.

     

Preferred Qualifications:

  • BA/BS degree in a related area of expertise from an accredited institution.

     
Position Success Criteria:
  • Performance-driven and results-oriented; takes initiative and demonstrates follow through.

  • Detail-oriented, with strong planning, organizational and communication skills.

  • Ability to think about content from the editorial and technical sides.

  • Experience creating content for the web and other digital channels.

  • Ability to analyze content and report on metrics.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.


We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: North America – US/Puerto Rico
Organization: EPG LD Lighting Division

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: No