Marketing Manager

Job Description

Eaton’s Lighting Division is currently seeking a Marketing Manager - Lighting Solutions to join our team. This position is based at our Mississauga, ON facility.

Position Overview:


The Marketing Manager is responsible for leading Eaton’s growth within the Lighting business by providing direction and leadership of assigned product lines. In this role, you will form the strategic planning, price management, product line roadmap and profit plan processes within product lines associated with the market segment with the goal of building profitable market share growth.


Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours.

In this function you will:

  • Create, implement, and maintain segment growth plans, profit plans & product line roadmaps that support profitable market share growth across all assigned product lines.

  • Understand the key market drivers for assigned product lines through market surveys, voice of customer activities and macro-economic data.  Leverage this information with a thorough understanding our competitors strengths and weaknesses to develop growth strategies within each region and/or market segment.

  • Create appropriate pricing strategies (i.e. national, regional, CSP, etc.) using Eaton standard tools including but not limited to: variant price configurator, FLASH, special price agreements.  Collaborate with other marketing team members, pricing analysts and sales leadership to manage the various price guidelines and assure price realization and/or margin contribution through use of these tools.

  • Facilitate the on-time and cost-effective launch of new products & services into the Canadian marketplace, while leading the B2B content marketing strategies that will attract new customers and create Eaton brand advocates.

  • Collaborate with marketing communications and field sales functions to establish lead qualification criteria and lead handoff procedures.

When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.



Required (Basic) Qualifications:
  • A 3-year college diploma in Business or Related Electrical Discipline

  • Minimum 3 years of experience in strategic marketing, technical marketing, sales, or operations

  • Candidates must be legally authorized to work in the Canada without out company sponsorship, now or in the future

  • No relocation benefit is being offered for this position. Only candidates residing within 80KM of Mississauga, ON, Canada facility will be considered.


Preferred Qualifications:

  • Professional Engineer designation or Electrical Technologist designation

  • University Degree

  • Experience with SAP

  • Lighting Certified through National Council on Qualifications for the Lighting Professions (NCQLP)

Position Success Criteria:
  • Strong technical product aptitude of lighting, electrical, and associated control systems

  • Must be able to communicate effectively with a variety of different organizational levels

  • Knowledge of B2B content marketing strategy, tools and processes, including marketing automation software

  • Experience working with engineering, manufacturing, supply chain, finance, and multiple sales channels

  • Comfortable in facilitating customer meetings and delivering presentations

Eaton has in place accessibility policies for accommodating employees with disabilities. If you are selected for an interview and require accommodations, please let the recruiter or hiring manager know so that we can work to make reasonable adjustments that best suit your needs. Accessibility information may be found at:”

Eaton is a power management company with 2015 sales of $20.9 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 97,000 employees and sells products to customers in more than 175 countries. For more information, visit At Eaton, we see things differently. We see opportunities to innovate, go above and beyond, and we work hard because what we do reflects who we are. If you see things differently—if you’re determined, motivated and focused on improving the world around you—then it’s time to see where a career at Eaton can take you. For more information, visit Eaton is an Equal Opportunity and Affirmative Action Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Job: Marketing

Region: North America – Canada
Organization: EPG LD Lighting Division

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 25 % of the Time