Channel Marketing Senior Specialist

Job Description

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Channel Marketing Senior Specialist

Location : Warsaw

This position is to support the sales organization in Poland with execution of marketing activities targeting local Tier 1 and Tier 2 channel business partners in-line with agreed key market segments, business strategy, target audiences as well as business and marketing plan. This role is a part of a broader community within Eaton focused on developing Eaton’s channel marketing capabilities. 

The Channel Marketing Senior Specialist is responsible for working with the local channel sales team and marketing team to contribute to the end-to-end channel development including recruitment, enablement, business development of channel partners as well as building partner loyalty.

Additionally, the position is also to offer marketing support to export business of Polish sales organization in Belarus and Kaliningrad area of Russian Federation.

The key tasks will be:
  • Work with the local sales organization and marketing team to develop proper channel marketing plans targeting selected channel partner audiences to growth profitable channel business in the country including but not limited to:

    • Utilize EMEA partner programs and deploy them in the country in order to recruit, enable and retain partners and build a strong channel network in the country (for instance EWS, panel builders, electrical installers, MOEM partners) 

    • Develop annual marketing business plans & quarterly marketing plans with key channel partners using partners´ BDF funds

    • Develop and deploy sales enablement and training programs for partners in cooperation with local field product managers and the sales team

    • Develop and deploy local incentives targeting local channel partners

    • Increase visibility of Eaton at main channel partners (POS materials, partners´ web-sites, partners´ email campaigns, partners´ events etc)

    • Provide channel partners with customizable demand generation content and sales tools to help generate demand for Eaton products 

    • Localize and deploy integrated seasonal campaigns targeting selected partner audiences

    • Systematically analyze channel marketing KPIs to support continuous improvement of channel marketing activities

    • Be the main contact for the local channel partners regarding Eaton related marketing topics

    • Offer support to the sales team responsible for Belarus and Kaliningrad region: help with arrangement of events and trainings, ensure availability of marketing assets and merchandise items. 


  • University degree in engineering, marketing, communications, business or related fields

  • At least 3 years of experience in channel marketing. Experience on EWS market and in B2B is an advantage 

  • Fluent in Polish and English. Knowledge of Russian or Belarusian languages is not mandatory, but an advantage

  • Experience in partner program management, digital marketing, lead generation highly desired

  • Experience working with international cross-functional teams in a dynamic, matrixed environment

  • Proven track record in creative project planning, project management and working under deadlines

  • Initiative
  • Creative approach to problem solving
  • Driving license B category

We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: Europe, Middle East, Africa
Organization: Sales EMEA

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 50 % of the Time