SEO Marketing Analyst

Job Description

Job Title:  SEO Marketing Analyst


If you desire to be part of something special, to be part of a winning team, to be part of a fun team - winning is fun.


We are looking forward to a SEO Marketing Analyst in Eaton’s Sales and Marketing Center, based in Pune, India.


In Eaton, making our work exciting, engaging, meaningful; ensuring safety, health, wellness; and being a model of inclusion & diversity are already embedded in who we are - it’s in our values, part of our vision, and our clearly defined aspirational goals.


SEO Marketing Analyst will be responsible for supporting global marketing teams with analysis, recommendation, review and implementation of  search engine optimization strategies, including conducting keyword research, developing process and advising of best practices. He/she will work closely with the teams that drive content for the website.. He/she will test and implement various search engine marketing techniques, including web page layout testing, to help drive organic and paid traffic to Eaton.com.

 

The candidate should have the ability to effectively use analytics data, such as web analytics, to develop recommendations and have the skill to act on those recommendations. It is critical that the candidate be able to help the business manage and measure the success of SEO campaigns, including preparing reports, performing site audits, compiling best practices documentation and supporting the business content owners with SEO guidance.

 

The candidate must be a strong communicator and will have to provide regular status updates, communicate plans, suggest optimizations, results and other updates to global marketing teams. Ability to provide consultation and guidance on the SEO best practices is a must.

 

Should have expertise & hands-on experience in:

- SEO tools, i.e. BrightEdge, SEMrush

- Google Search Console

- Exposure to Google Analytics, Adobe Analytics

- Adobe Experience Manager knowledge would be a plus

 

Your essential responsibilities:

  • Responsibilities include monitoring industry changes, managing and refining SEO strategies, and executing optimization tactics

     

  • Provide SEO analysis and recommendations. Review technical SEO issues and recommend fixes.

     

  • Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting

     

  • Collaborate with analytics leaders and business teams to understand SEO-related business objectives and implement them

     

  • Analyzing keywords and SEO techniques used by competitors

     

  • Keeping updated on both white hat and black hat SEO strategies to avoid to stay within search engine guidelines

     

  • Developing SEO guidelines 

     

  • Run monthly technical audits on company website. Work closely with analytics functional leaders and IT team to implement optimizations.

     

  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

     

  • Monitor and evaluate search results and search performance across the major search channels

     

  • Experience with website analysis using a variety of analytics and keyword tools

     

  • Identify new content opportunities for Eaton.com based on keyword research, competitive activity and industry analysis



Qualifications

If you are/have:

  • 5-7 years of Search Engine Optimization (SEO) experience

  • Bachelor’s degree

  • Passion for SEO and internet marketing- Strong analytical skills and understanding of search algorithms

  • A problem solver, always searching for the best solution and detailed oriented

  • Good understanding of online customer behavior is a must

  • Proficiency in MS Excel, PowerPoint and Word

  • High levels of integrity, autonomy and self-motivation

  • Good command over written and spoken English language

  • Excellent analytical, organizational, project management and time management skills

  • Strong organizational skills and ability to manage multiple, concurrent projects

Yes! Because you are the one we are looking for, we hope to hear from you now!

*We make what matters work.

Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day.

It’s where bold, bright professionals like you can reach your full potential - and where you can help us reach ours.  Need more about Eaton? Come on in @ www.eaton.com.



We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: Asia Pacific
Organization: Corporate Sector

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 10 % of the Time