Marketing Communications Manager / Ankara-based

Job Description

(Location: Ankara)


Join Eaton and help us provide energy-efficient solutions that have a real impact on the environment. We make what matters work. Find out more on https://www.youtube.com/watch?v=baa_aiJ4L7E


Do you want to work for a global player, where we care about ethics, inclusion and diversity and our people?


As Marketing Communications Manager, you will be closely working with the Industrial segments (Utilities, Marine, Oil & Gas, Mining) segment marketing leaders, product line managers, key account sales managers and participating CSOs to develop and implement compelling selected season (campaign) topics.


Your key deliverables :

  • Work with EMEA Campaign and Demand Center Manager, Segment Manager, Key Account Sales Managers and participating CSOs to input and track budgets for the Industrial segments season activities in central budgeting application

  • Participate in the NPI (New Product Introduction) process to ensure all relevant BU product launches are fully incorporated in Season plans supporting the Industrial segments and promoted to relevant decision makers in the right format depending on the stage in the buying cycle

  • Support the relative segment leaders with the development of specific personas and micro-personas that guide all communications, activities and the optimum mix of media

  • Work with country marketing communications and sales teams to ensure successful implementation of seasons in the region 

  • Work closely with key accounts sales leaders to develop and implement a clear account marketing planning framework covering: goal setting, audience identification, insight requirements of target accounts, content development and engagement planning and execution.

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Qualifications

Are you?

Required:

  • Minimum bachelor level degree with postgraduate qualification in marketing or related field preferred
  • Minimum 10 years of experience in marketing and marketing communications areas in B2B environment, ideally in power distribution area
  • Strong understanding of modern digital marketing
  • Agile, learner and strong understanding of large account sales

Then we want to hear about you!


What Eaton offers:

  • Challenging projects in dynamic collaborative team
  • Eaton Business System offering various tools for management and people development
  • Great promotional opportunities  – Eaton encourages internal promotion, whenever possible

Candidate applying to the vacancy may be subject of the background screening.

We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: Europe, Middle East, Africa
Organization: Sales EMEA

Job Level: Manager
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 25 % of the Time