Demand Marketing Manager
Job Title: Demand Marketing Manager
If you desire to be part of something special, to be part of a winning team, to be part of a fun team - winning is fun.
We are looking forward to an Demand Marketing Manager in Eaton’s Sales and Marketing Center, based in Pune, India.
In Eaton, making our work exciting, engaging, meaningful; ensuring safety, health, wellness; and being a model of inclusion & diversity are already embedded in who we are - it’s in our values, part of our vision, and our clearly defined aspirational goals.
Demand Marketing Manager will be responsible for design and build experiences that lead customers to engage more deeply with EATON US Electrical Sector. He/she would own and fine-tune the experiences B2B buyers have with the organization. This marketing specialist will execute and deploy marketing campaigns and emails using our marketing automation platform, Eloqua. Demand Marketing Manager should be a master of technology and marketing who understands the fundamentals of lead management and lead scoring.
The position requires to sit through a strategy meeting with marketing managers, content team and work closely with the Eloqua team to structure and consult on the best way to develop marketing programs within the tool. This position is required to be knowledgeable in email best practices and global spam laws. The candidate should have the competency and skill to educate co-workers on the best tactics and ensure laws and regulations are adhered to.
This role will act as a bridge between the Electrical Sector marketing teams and the Eloqua execution team. The candidate should be able to understand the business requirements and translate them into actionable items like email marketing programs, email calendar, nurture campaigns and cross-sell emails.
The candidate must be a strong communicator and is required to provide with regular status updates, communicate plans, suggest optimizations, results and other updates to the stakeholders and marketing teams. Ability to provide consultation and guidance on the marketing programs best practices within Eloqua is a must.
Your essential responsibilities:
Liaise with the marketing team to ensure successful deployment of marketing emails and campaigns using our marketing automation system (Eloqua).
Develop in adherence to brand identity standards and take a leadership role in enforcing compliance
Implement automated lead-nurturing programs to positively impact our current lead database.
Provide feedback and content for monthly operations report
Design and test web forms and landing pages to ensure accurate lead collection and process flow
Monitor inbox and respond to emails accordingly.
If you are/have:
Requires an MBA in Marketing or equivalent.
Must have excellent verbal and written communication and interpersonal skills with experience of requirements analysis
Must understand email best practices and marketing automation platform, specifically Eloqua
7-10 years’ experience in digital marketing- preferably in B2B environment
Sirius Decision Certified preferred but not a must
A problem solver, always searching for the best solution and detailed oriented
Good understanding of online customer behavior is a must
Possess data evaluation skills with ability to extract and interpret data from various sources to offer creative marketing insights
Should have knowledge of CRM systems along with experience in integrating Eloqua with CRM
Understands the fundamentals of lead management and lead scoring.
Yes! Because you are the one we are looking for, we hope to hear from you now!
*We make what matters work.
Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day.
It’s where bold, bright professionals like you can reach your full potential - and where you can help us reach ours. Need more about Eaton? Come on in @ www.eaton.com.
We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.
Region: Asia Pacific
Organization: Corporate Sector
Job Level: Individual Contributor
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 10 % of the Time