Content Marketing Manager
Eaton’s Lighting division is currently seeking a Content Marketing Manager to join our team. This position is based at our Peachtree City, GA. facility.
The Content Marketing Manager is responsible for working directly with the Sr. Manager of Strategic Marketing to create a holistic and connected content experience for Eaton Lighting customers through their purchase journey. In this role you will also manage both the development of marketing content in the voice/tone for customer personas and the digital destinations where they will land. The scope of responsibility includes planning (via editorial calendars), content creation, approvals, editing, publishing/activating, repurposing, promoting, tracking, measuring and maintaining content database.
Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours.
You will work with Sr. Manager, develops content marketing strategy, roadmap and editorial calendars that support business strategy and marketing goals aligning with customer journey needs.
You will manage the execution of content, from start to finish, by collaborating with freelance content creators and in-house design team.
You will analyze and report out content performance, promote high-performing content and create content for A/B testing.
You will evaluate competitive content.
You will drive best practices, continuous improvement and provide recommendations for content innovation.
When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
Minimum five years of experience working with responsibilities noted above
Minimum of three years of experience managing both projects and people within projects
A Bachelor's Degree from an accredited institution
Must be legally authorized to work in the United States without current or future company sponsorship
No relocation assistance offered; candidate must reside within 50-mile radius of the work location
BA/BS degree in a related area of expertise from an accredited institution
Performance-driven and results-oriented; takes initiative and demonstrates follow through
Detail-oriented, with strong planning, organizational and communication skills
Ability to think about content from the editorial and technical sides
Experience creating content for the web and other digital channels
Ability to analyze content and report on metrics
We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.
Region: North America – US/Puerto Rico
Organization: EPG LD Lighting Division
Job Level: Individual Contributor
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No