Marketing Communications Manager – Commercialization
Eaton’s Lighting division is currently seeking a Marketing Communications Manager to join our team. This position is based at our Peachtree City, GA. facility
The Marketing Communications Manager – Commercialization is the marcomm business partner who works in alignment with the business unit managers and teams to help achieve the business objective; it is also responsible for creating marketing communication plans via collaboration and planning between the Product Marketing, Program Management and Graphic Design groups to launch and commercialize new product introductions. This role will create effective and integrated marketing, promotional and launch plans and ensure efficient delivery to internal and external sales teams to drive profitable growth for assigned business units.
Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours.
-You will understand the annual business priorities and goals for assigned business units, then partner with product managers to drive the completion of effective marketing communications tools. Responsible for providing routine progress updates to stakeholders and for driving the timely completion of marcomm tools.
-You will understand the Agile new product introduction (NPI) process (ProLaunch) and participate as a team member, create work packages and collaborate with key stakeholders.
-You will conduct diligent use of project tracker to manage timelines to ensure NPI commercialization aligns with ProLaunch timing. Maintain access to the accurate product launch schedules and provide assigned inputs to the master NPI Operating schedule. Understand and adhere to the monthly and quarterly sales & agency communication plans.
-You will understand “Why” a new product is created. Work with product management to understand target markets and end-users and develop messaging and commercialization plan via Market Launch Planning tools (OneLaunch).
-You will lead the development of marketing collateral that explains the market positioning and product use case for identified key audiences. Requires providing directional copy and creative direction to the graphic design team.
-You will understand paid, earned, owned marketing assets and marketing programs and leverage for NPI launch acceleration. Work with the Content and Demand Generation teams to develop the marketing plan & promotional tactics for platinum and gold launches. Coordinate the development of the marketing tools for gold/silver/bronze launches.
-You will ensure all Marketing Communication data checklists are completed and delivered on-time for all NPI launches for assigned business unit. Liaison between Product Marketing, Program Management, Channel, Sales, Digital Teams for market launch plans and hold accountable.
-You will provide guidance to internal and external creative resources to ensure brand vision and key messaging is captured. Govern for visual consistency across all marketing mediums via structured briefs and approvals.
-You will create or collaborate to build effective presentations for internal and external use to support product sell-in, explain positioning or to gain buy-in and approval of commercialization activities. Ensure materials are posted to the sales and agent portal.
-You will be a subject-matter expert on assigned product lines to the content & demand generation team as well as to Marketing agencies as needed (i.e. provide key points for initial draft press releases).
work directly with MarComm Coordinator to ensure launch is within planned
SG&A and track ROI post-commercialization.
-You will ensure effective materials are prepared for the agent webcasts and that production value is high-quality. Adhere to the production schedule.
When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
Required (Basic) Qualifications:
•Bachelor’s degree from an accredited institution
•A minimum of 5 years marketing experience
•Must be legally authorized to work in the United States without current or future company sponsorship
•No relocation assistance offered; candidate must reside within a 55-mile radius of the work location
•Bachelor’s degree from an accredited institution in a Marketing-related field or a technical/engineering degree
•7+ years marketing experience with marketing management experience
•Prior knowledge or experience in the commercial and industrial lighting space is preferred
•Excels in an autonomous work environment with accountability and able to translate strategic directives into action
•Expert at organizational navigation and proven ability to lead cross-functional teams
•A high technical acumen with the ability to distill complex information into concise communication—both verbal and written
•Expert project management proficiency with the ability to manage multiple projects simultaneously
•High level of organization and attention-to-detail with a disciplined approach to work
•High-level of deductive reasoning, critical thinking, and the ability to problem solve on a daily and strategic level
•Must be able to prioritize and operate with a sense of urgency; while maintaining a standard of work excellence
We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.
Region: North America – US/Puerto Rico
Organization: EPG LD Lighting Division
Job Level: Individual Contributor
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No