Eaton Careers

SEO (Search Engine Optimisation) Analyst

Hungary
Marketing

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English

Job Description

Eaton's Electrical Division has an opening for a:

 

SEO (Search Engine Optimisation) Analyst

 

Location: Budapest, Hungary

 

This role within the Marketing Technology and Commercial Operations team will be working with and supporting the business unit, country marketing and central marketing teams in EMEA to realize Eaton’s Electrical Sector growth plans in the region.


This role will be responsible for implementing SEO activities for Eaton across EMEA (Europe, Middle East and Africa). The SEO Analyst should be able to quickly understand and support initiatives that will contribute to the goals and success of Eaton’s varied businesses.

Essential Functions:

  • Technical SEO: Responsible for working alongside the Senior SEO Analyst to advise on the technical aspects of SEO such as 301 redirects, 404 errors, site speed, server responsiveness, URL structures, no-follow and no-index directives. You will work with the IT development team to ensure that SEO best practices are properly implemented on newly developed code
  • On-Page SEO:  Responsible for advising on and implementing on-page SEO, such as keyword research, title and description tags, H1, and keyword density/frequency. You will need to work with business units and segments/verticals to understand the underlying motivations of our customers and use this to configure relevant keyword structures based on keyword data from a varied suite of tools. You will then need to work with country marketing and our translation team to localize these initial keyword recommendations for a range of languages.
  • Off-page SEO: Inbound marketing focus with responsibility for giving input on quality content from an SEO perspective. This will include websites, campaign sites, social media, multimedia and downloadable content marketing assets.
  • Usability and Conversion Optimization: Responsible for using data to advise on improvements to site layout, functionality and conversions tied to business objectives.
  • Measurability: Responsible for working with the Senior SEO Analyst to define key metrics and translate SEO results into business objectives and ROI.

Qualifications

  • Bachelor's degree preferred – ideally with an analytical background, such as economics, math, management science, etc.
  • Required: Proficiency in MS Excel, PowerPoint, and Word.
  • Desired: Knowledge of HTML/CSS and website administrations; experience with SEO & keyword tools (MOZ, SEMRush, etc)luent in English
  • Fluent in English

What Eaton offers:

  • Competitive compensation and benefits package
  • Permanent contract in fast growing global company
  • Great promotional opportunities  – Eaton encourages internal promotion, whenever possible
  • Excellent working environment – safety and ethic is really important for us
  • Learning & Development  - We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University

We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: Europe, Middle East, Africa
Organization: ES EMEA Region

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: No

Requisition ID: 064396