Eaton Careers

EMEA Segment Marcomm Manager - Commercial Buildings

Slough, United Kingdom; Hengelo, Netherlands; Bonn, Germany; Vienna, Austria; Nanterre, France


Job Description

Would you like to make a difference to the environment? Do you want to work for a global and ethical company that values employees inclusion and diversity ? Then join the Eaton team and help us provide sustainable and innovative solutions that make a real impact. We make what matters work. To find out more about us check:




You will play a pivotal role within the central marketing communications team. You will be responsible for working with the EMEA Commercial Buildings segment manager and the EMEA Campaign and Demand Center manager to drive the creation and execution of a demand creation strategy to help support profitable growth for Eaton’s Electrical Sector. You will be also responsible to lead and support the activation of integrated campaigns working closely with field marketing teams and business units. You could be based around the EU locations mentioned above with some flexibility regarding remote work.


- Work with the Commercial Building segment marketing leader, product line managers and participating CSOs to develop and implement compelling selected season (campaign) topics
- Work with EMEA Campaign and Demand Center manager, Segment Manager and participating CSOs to input and track budgets for the Commercial Building season activities
- Participate in the NPI (New Product Introduction) process to ensure all relevant BU product launches are fully incorporated in Season plans supporting the Commercial Building segment and promoted to relevant decision makers in the right format depending on the stage in the buying cycle
- Support Commercial Building segment manager with the development of specific personas and micro-personas that guide all communications, activities and the optimum mix of media
- Work with country marcomm and sales teams to ensure successful implementation of seasons
- Work with EMEA digital marketing manager, country, segment and business unit marketing teams to develop end-user and channel direct marketing programs
- Work with EMEA marketing automation manager to combine use of personas and place in buying cycle to target specific information. Work with the marketing automation manager to define which type of assets to use at which point of the buyer and customer lifecycle
- Drive the localization, execution and measurement of integrated marketing campaigns in support of the EMEA marketing plan for the Electrical Sector seasons
- Responsible for ongoing monitoring and support of the local execution of campaigns, including timelines, ROI/results, optimization, changes/improvements to ensure flawless execution
- Ensure tight campaign linkages across organic, paid, and owned channels spanning the corporate web site, social media, digital marketing, direct marketing and advertising
- Assure campaigns are in-line with best practices and are in compliance with EMEA regulations


- Successful experience in Segment Marketing within the construction segment, gained internationally, and within cross-functional organisations
- Fluent English

Important notice: the successful candidate will be subject to background screening.

We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: Europe, Middle East, Africa
Organization: ES EMEA Region

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes
Does this position offer relocation?: No
Travel: Yes, 10 % of the Time

Requisition ID: 063284