Eaton Careers

Digital Marketing & MarCom Specialist

Hungary
Marketing

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Job Description

Eaton's Country Sales organization has an opening for a:

 

Digital Marketing & Marcom Specialist

 

Location: Budapest, Hungary

 

Helping with execution of integrated marketing campaigns and product launches in Hungary, in-line with agreed key market segments, target audiences, business strategy and marketing plan. Activities include localization of marketing collaterals, Public Relations, management of media buying activities, event management, partner program development  and adoption, digital marketing activities including email campaigns as well as creation and maintenance of a HU web-site.


Essential Functions:


Marketing collaterals

  • Work together with field product managers on localization of a marketing content for key customer audiences and market segments in Hungary
  • Expert at using content management tool in Hungary

 

Digital Marketing:

  • Develop and maintain a prospect and customer contact database for Hungary and design digital email campaigns to deepen Eaton’s relationship with the current database
  • Work with EMEA marketing automation manager and other digital marketing leads to develop email marketing templates, lead scoring, nurture, and automated campaigns for Hungary that drive measurable sales opportunity pipeline and customer engagement
  • Utilize EMEA dashboard and reporting environment to drive performance marketing for Hungary
  • Actively participate in the EMEA Eloqua User Group and be a country champion for marketing automation

 

Web:

  • Actively participate in creation of www.eaton.com for Hungary and keep the site updated
  • Liaise with EMEA SEO expert in order to keep the Hungarian web-site optimized for leading search engines (SEO)
  • Manage creation of local segment campaign pages, ensure that they are tagged properly
  • Leverage central website dashboards to track and report on agreed metrics to monitor site engagement, content effectiveness and recommend changes to publishing processes
  • Be the expert at using web content management tools, systems and processes

PR:

  • Be the main daily contact point for Eaton’s PR agency, supporting proactive engagement between them and Eaton spokespeople, ensuring topics are progressive and supportive of Eaton’s business strategy.  
  • Support with creation of local success stories in accordance with Eaton EMEA success story creation process

 

Media Buying

  • Participate in a creation of segments´ media plans for Hungary in cooperation with the Central Segment Team and Central Media Buying Agency
  • Drive active adoption of digital media buying tactics in the country (PPC, programmatic display, email campaigns to third party data bases, social media advertising etc.)
  • Ensure a timely availability of media buying assets and PPC workbooks in a local language

 

Event management

  • Help organizing and managing Eaton owned events as well as Eaton participation in industry trade fairs and channel partner events

Qualifications

  • Bachelor’s degree in Marketing (Marketing communications) or Communication from an accredited institution is highly preferred
  • Knowledge or previous experience of working with content management systems, marketing automation systems, Google Analytics, CRM systems
  • Understanding of SEO, paid search, social media is a plus
  • Excellent English language knowledge

What Eaton offers:

  • Competitive compensation and benefits package
  • Permanent contract in a fast growing global company
  • Great promotional opportunities  – Eaton encourages internal promotion, whenever possible
  • Excellent working environment – safety and ethic is really important for us
  • Learning & Development  - We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University

We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: Europe, Middle East, Africa
Organization: Sales EMEA

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: No

Requisition ID: 062000