Eaton Careers

SEO (Search Engine Optimisation) Analyst

Budapest, Hungary
Marketing

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English

Job Description

 

Eaton Corporate Sector has an opening for:
 
SEO (Search Engine Optimisation) Analyst
 
Location: Hungary - Budapest
 
This is an important role within the Marketing Technology and Commercial Operations team, working with and supporting the business unit, country marketing and sales and central marketing teams in EMEA to realize Eaton’s Electrical Sector growth plans in the region.
This role will be responsible for implementing SEO strategies for Eaton across EMEA (Europe, Middle East and Africa). The SEO Analyst should be able to quickly understand and support initiatives that will contribute to the goals and success of Eaton’s varied businesses. 
 
Essential Functions:
 
  • Technical SEO: Responsible for advising on the technical aspects of SEO such as 301 redirects, 404 errors, site speed, server responsiveness, URL structures, no-follow and no-index directives. You will work with the IT development team to ensure that SEO best practices are properly implemented on newly developed code
  • On-Page SEO:  Responsible for advising on and implementing on-page SEO, such as keyword research, title and description tags, H1, and keyword density/frequency. You will need to work with business units and segments/verticals to understand the underlying motivations of our customers, and use this to configure relevant keyword structures based on keyword data from a varied suite of tools.
  • Off-page SEO: Inbound marketing focus with responsibility for giving input on quality content from an SEO perspective. This will include websites, campaign sites, social media, multimedia and downloadable content marketing assets.
  • Usability and Conversion Optimization: Responsible for using data to advise on improvements to site layout, functionality and conversions tied to business objectives.
  • Measurability: Responsible for helping to define key metrics and translate SEO results into business objectives and ROI.  You will need also need to effectively benchmark performance vs. competitors, providing the organization with an understanding of gaps, opportunities and areas for improvement. An ability to setup and manage Google Analytics funnels is essential for this task.

Qualifications

 
  • Passion for SEO and online marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills
  • Enthusiasm for sharing and consuming ideas
  • Curiosity for trying new things
  • Eager to learn and experiment
  • Not afraid to fail
  • Eagerly uses technology for creating, sharing, and measuring ideas
  • Focuses on engaging end users to drive revenue
  • A mind for analyzing progress and results
  • Fluency in English essential and native-language fluency in German a bonus
  • 2-5 years’ experience in Search Engine Optimization (SEO)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with SEO tools (MOZ, SEMRush, Screaming Frog, etc)
  • Experience working with popular keyword tools (Google, WordTracker, Keywordtool.io, etc)
  • Experience working with CMS and building/administering content in CMS environments, from an SEO perspective
  • Desired: Knowledge of HTML/CSS and website administrations
     
  • Monitor and evaluate search results and search performance across the major search channels and point out key areas of importance in accordance with Eaton’s business goals
  • Delivery of SEO elements on the web, within campaigns, in social media and multimedia content and downloadable assets
  • Achieving best in class benchmarks 
  • Stakeholder satisfaction – communicate to team and management on project development, timelines and results
  • Work with SEO Senior Analyst colleague to monitor and administer existing search and analytics tools.
  • Keep pace with SEO, search engine and internet marketing industry trends and developments
  • Strong organizational and project management skills
  • Strong stakeholder management skills
  • Experience working with cross-functional teams in a dynamic environment
  • Experience in project planning, project management and working to deadlines
  • Initiative and organizational skills
  • Creative approach to problem solving
  • Good numeracy skills including a knowledge of reporting
 
What Eaton offers:
Challenging projects in dynamic collaborative team
Excellent working environment – safety and ethics is really important for us
Culture & Values - Eaton is more than the products we invent and produce – the way we do business is just as important. At Eaton, our values and culture define who we are – both individually and as an organization – and direct our activities every day.
Learning & Development- We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University.
 
Eaton is a power management company with 2017 sales of $20.4 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 95,000 employees and sells products to customers in more than 175 countries. For more information, visit www.eaton.com.

Eaton is a power management company with 2015 sales of $20.9 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 97,000 employees and sells products to customers in more than 175 countries. For more information, visit www.eaton.com. At Eaton, we see things differently. We see opportunities to innovate, go above and beyond, and we work hard because what we do reflects who we are. If you see things differently—if you’re determined, motivated and focused on improving the world around you—then it’s time to see where a career at Eaton can take you. For more information, visit www.eaton.com/careers. Eaton is an Equal Opportunity and Affirmative Action Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Job: Marketing

Region: Europe, Middle East, Africa
Organization: ES EMEA Region

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 10 % of the Time

Requisition ID: 054637