Eaton Careers

Segment Marketing Manager - Building (m/f)

Bonn, Germany


Job Description

We are looking for an enthusiastic Segment Marketing Manager - Building to work in Bonn. The Segment Marketing Manager will be responsible for driving and implementation marketing strategy for commercial and residential building.

Essential Functions:


·       Drive the implementation of the EMEA residential, light commercial buildings and commercial buildings segment strategy in Germany.

·       Translate business objectives into successful campaigns and activities.

·       Define integrated and multi-channel marketing campaigns for the segments.

·       Develop marketing content, campaigns and programs (email newsletter, direct mail, collateral, website content, SEO, social marketing, events, blogs, display advertising etc.) targeting depending on the segment installers, electrical wholesalers, panel builders, end users etc.

·       Work closely with EMEA marketing to contribute to define campaign topics and persona as well as message map development.

·       Implement centrally developed marketing activities in Germany.

·       Collect and share local VOC, market dynamics, competitive landscape with the divisions and Central Marketing segments.

·       Drive customer participation in local segment events, conferences, roadshows etc.

·       Drive training of local sales teams to ensure full familiarity with campaign content.

·       Work closely with sales to implement operational action plans, set up growth plan and targets with sales leaders.

·       Track ROI.


Qualifications and Knowledge


            ·    BA/BS in Marketing, Business Administration, or related field.

           Master Degree preferred. Technical background is a major plus.

·       7+ years of B2B Marketing experience as well as experienced in building integrated on- and offline campaigns  and in working with cross-functional teams, matrix organizational settings in a dynamic environment.

·       Knowledge of best practices in B2B demand generation, marketing automation and lead nurturing.

·       Strong execution skills, team player, quick learner, self-motivated and results-oriented.

·       Ability to think strategically, but also have exceptional attention to detail.

·       Excellent written and verbal communication skills, with the ability to present to senior management.

·       Strong organizational and project management skills with ability to operate on a wide range of topics and projects at one time as well as strong analytical and quantitative capability to determine program effectiveness, ROI, etc.

·       Fluent in German and English.

·       Plus: Experience in residential/commercial building products and technologies including power distribution and circuit protection, life safety components as well as smart home automation products.

·       Plus: Graphical skills.


What Eaton offers:


·       Great working environment – safety and ethics is really important for us

·       Culture & Values - Eaton is more than the products we invent and produce – the way we do business is just as important. At Eaton, our values and culture define who we are – both individually and as an organization – and direct our activities every day

·       Learning & Development - We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University


We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: Europe, Middle East, Africa
Organization: Sales EMEA

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 10 % of the Time

Requisition ID: 051330